The primary goal of this research project is to explore the Ideal Laundry Experience and redefine it as an activity that transcends mere functionality. Through an in-depth examination of the various factors shaping the laundry experience, we aim to discover opportunities for enhancing well-being, ultimately turning this everyday chore into a source of joy and rejuvenation.

​Through Contextual Research, we've acquired an in-depth comprehension of user viewpoints and anticipations regarding the perfect laundry journey. We have garnered insights into the psychological and emotional impacts of the laundry process, unveiling potential avenues for well-being interventions. Our findings are meticulously compiled within a client book, offering a synthesized representation of our research endeavors.

Process

Final Deliverable