Contiki is a well-established brand, but this project reimagines it through a sustainability-focused lens, driven by in-depth research and a comprehensive redesign. With tourism contributing to 8% of global carbon emissions, the need for responsible, sustainable tourism is urgent. The goal is to transform the brand into a purpose-driven leader in eco-conscious travel. I crafted a powerful digital marketing strategy and designed a forward-thinking app that empowers travelers to make conscious, eco-friendly decisions, driving meaningful change in the industry.

The Contiki App offers a personalized and sustainable travel experience, blending anticipation and customization. The landing screen displays your trip location with a countdown timer and lets you tailor your plans. A sustainable travel resource library provides eco-friendly tips and conservation insights.

The app highlights carbon-efficient travel, stay, and food options with a yellow patch for easy identification. The Eco Events section features activities with local artisans, cultural workshops, and eco-friendly excursions, offering travelers a deeper, environmentally-conscious connection to their destinations.