SoundCloud was once the heartbeat of independent music culture, giving rise to new voices and underground movements. Over time, however, its outdated user experience, fractured business model, and fading cultural identity caused both artists and listeners to drift away. This redesign reimagines SoundCloud as a vibrant, global platform where creativity thrives, communities connect, and discovery feels effortless.
Recognition
Submitted for IDA - Results Pending
Problem
SoundCloud’s outdated UX, weak creator support, and lack of cultural relevance drove away artists and listeners, eroding both trust and identity.
Solution
The redesign delivers a seamless user experience, stronger artist support, and renewed cultural relevance, restoring SoundCloud as the global stage for creators and their communities.
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