Contiki, a global leader in youth travel, is being reimagined through a sustainability-focused lens. This project explores how the brand can evolve into a purpose-driven leader in eco-conscious tourism by addressing its environmental and social impacts. Through research, strategy, and design, the project introduces a digital marketing approach and an app experience that empower travelers to make responsible, eco-friendly choices while strengthening Contiki’s brand identity.
Problem
Tourism drives 8% of global emissions, yet Contiki’s high carbon footprint, resource waste, and unclear sustainability messaging limit its relevance in an eco-conscious market.
Solution
By integrating bold sustainability storytelling, a conscious-travel app, and a cohesive digital identity, Contiki can inspire travelers, strengthen its brand, and lead the shift toward responsible tourism.
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