Ideal Experience of Doing Laundry - Contextual Research
Ideal Experience of Doing Laundry - Contextual Research
Ideal Experience of Doing Laundry - Contextual Research
The primary goal of this research project is to explore the Ideal Laundry Experience and redefine it as an activity that transcends mere functionality. Through an in-depth examination of the various factors shaping the laundry experience, we aim to discover opportunities for enhancing well-being, ultimately turning this everyday chore into a source of joy and rejuvenation.
Through Contextual Research, we've acquired an in-depth comprehension of user viewpoints and anticipations regarding the perfect laundry journey. We have garnered insights into the psychological and emotional impacts of the laundry process, unveiling potential avenues for well-being interventions. Our findings are meticulously compiled within a client book, offering a synthesized representation of our research endeavors.
The primary goal of this research project is to explore the Ideal Laundry Experience and redefine it as an activity that transcends mere functionality. Through an in-depth examination of the various factors shaping the laundry experience, we aim to discover opportunities for enhancing well-being, ultimately turning this everyday chore into a source of joy and rejuvenation.
Through Contextual Research, we've acquired an in-depth comprehension of user viewpoints and anticipations regarding the perfect laundry journey. We have garnered insights into the psychological and emotional impacts of the laundry process, unveiling potential avenues for well-being interventions. Our findings are meticulously compiled within a client book, offering a synthesized representation of our research endeavors.
The primary goal of this research project is to explore the Ideal Laundry Experience and redefine it as an activity that transcends mere functionality. Through an in-depth examination of the various factors shaping the laundry experience, we aim to discover opportunities for enhancing well-being, ultimately turning this everyday chore into a source of joy and rejuvenation.
Through Contextual Research, we've acquired an in-depth comprehension of user viewpoints and anticipations regarding the perfect laundry journey. We have garnered insights into the psychological and emotional impacts of the laundry process, unveiling potential avenues for well-being interventions. Our findings are meticulously compiled within a client book, offering a synthesized representation of our research endeavors.
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Observation
Stakeholder Map
Recruitment Plan
Contextual Interview
Cultural Probe
Sensory Cue
Process
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Affinitization
Framework
The accomplished laundry framework
The accomplished laundry framework
The accomplished laundry framework
After meticulously following the methodology process, we crafted a framework that not only effectively addressed the needs of our target audience but also provided well-considered solutions.
Feeling accomplished is at the core of the ideal laundry experience. The drivers of this framework, Relief, Enjoyment and Efficiency became the foundation of what it means to feel Accomplished while doing Laundry.
With these three drivers, there are ten values supporting the core: affordable, customizable, sustainable, automatic, hidden and compact, easy, intelligent, safe, familiar and convenient.
After meticulously following the methodology process, we crafted a framework that not only effectively addressed the needs of our target audience but also provided well-considered solutions.
Feeling accomplished is at the core of the ideal laundry experience. The drivers of this framework, Relief, Enjoyment and Efficiency became the foundation of what it means to feel Accomplished while doing Laundry.
With these three drivers, there are ten values supporting the core: affordable, customizable, sustainable, automatic, hidden and compact, easy, intelligent, safe, familiar and convenient.
After meticulously following the methodology process, we crafted a framework that not only effectively addressed the needs of our target audience but also provided well-considered solutions.
Feeling accomplished is at the core of the ideal laundry experience. The drivers of this framework, Relief, Enjoyment and Efficiency became the foundation of what it means to feel Accomplished while doing Laundry.
With these three drivers, there are ten values supporting the core: affordable, customizable, sustainable, automatic, hidden and compact, easy, intelligent, safe, familiar and convenient.
Our Team:
Rhea Shukla, Hetvi Lapasia, Kanika Somaiya, Shubha Arya
Recent Works
