Contiki - Sustainability in Brand Development
Contiki - Sustainability in Brand Development
Contiki - Sustainability in Brand Development
Contiki is a well-established brand, but this project reimagines it through a sustainability-focused lens, driven by in-depth research and a comprehensive redesign. With tourism contributing to 8% of global carbon emissions, the need for responsible, sustainable tourism is urgent. The goal is to transform the brand into a purpose-driven leader in eco-conscious travel. I crafted a powerful digital marketing strategy and designed a forward-thinking app that empowers travelers to make conscious, eco-friendly decisions, driving meaningful change in the industry.
Contiki is a well-established brand, but this project reimagines it through a sustainability-focused lens, driven by in-depth research and a comprehensive redesign.
With tourism contributing to 8% of global carbon emissions, the need for responsible, sustainable tourism is urgent. The goal is to transform the brand into a purpose-driven leader in eco-conscious travel. I crafted a powerful digital marketing strategy and designed a forward-thinking app that empowers travelers to make conscious, eco-friendly decisions, driving meaningful change in the industry.
Contiki is a well-established brand, but this project reimagines it through a sustainability-focused lens, driven by in-depth research and a comprehensive redesign.
With tourism contributing to 8% of global carbon emissions, the need for responsible, sustainable tourism is urgent. The goal is to transform the brand into a purpose-driven leader in eco-conscious travel. I crafted a powerful digital marketing strategy and designed a forward-thinking app that empowers travelers to make conscious, eco-friendly decisions, driving meaningful change in the industry.
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Research
SWOT Analysis
AUDIO Analysis
Stakeholder Map
Value Proposition
Cultural Probe
Process
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Affinitization
Branding
Social Strategy
App Design
Overall key pain points
Overall key pain points
Overall key pain points
Heavy carbon footprint from transportation and fossil fuel dependence.
High water and energy consumption across travel and operations.
Plastic waste mismanagement, affecting land and marine environments.
Ecosystem degradation due to human intrusion and deforestation.
Social inequity - insufficient local hiring, community impact, and health risks.
Heavy carbon footprint from transportation and fossil fuel dependence.
High water and energy consumption across travel and operations.
Plastic waste mismanagement, affecting land and marine environments.
Ecosystem degradation due to human intrusion and deforestation.
Social inequity - insufficient local hiring, community impact, and health risks.
Heavy carbon footprint from transportation and fossil fuel dependence.
High water and energy consumption across travel and operations.
Plastic waste mismanagement, affecting land and marine environments.
Ecosystem degradation due to human intrusion and deforestation.
Social inequity - insufficient local hiring, community impact, and health risks.
Current social presence
Current social presence
Current social presence
Unclear Sustainability Messaging: Contiki's bio emphasizes its role as a social travel company focused on creating enjoyable experiences, without placing sustainability as a primary priority.
Lack of Engaging Content: The absence of aspirational posts and calls to action makesContiki's feed less appealing to users seeking travel inspiration or valuable information.
Overlooked Eco-Friendly Promotion: While the feed is filled with memes and humor, there's a missed opportunity to showcase Contiki's eco-friendly initiatives and promote local travel experiences.
Inconsistent Visuals: The inconsistent aesthetic of Contiki's social media feed weakens its brand identity and recognition, calling for a more cohesive visual approach.
Unclear Sustainability Messaging: Contiki's bio emphasizes its role as a social travel company focused
on creating enjoyable experiences, without placing sustainability as a primary priority.Lack of Engaging Content: The absence of aspirational posts and calls to action makesContiki's feed less appealing to users seeking travel inspiration or valuable information.
Overlooked Eco-Friendly Promotion: While the feed is filled with memes and humor, there's a missed opportunity to showcase Contiki's eco-friendly initiatives and promote local travel experiences.
Inconsistent Visuals: The inconsistent aesthetic of Contiki's social media feed weakens its brand identity and recognition, calling for a more cohesive visual approach.
Unclear Sustainability Messaging: Contiki's bio emphasizes its role as a social travel company focused
on creating enjoyable experiences, without placing sustainability as a primary priority.Lack of Engaging Content: The absence of aspirational posts and calls to action makesContiki's feed less appealing to users seeking travel inspiration or valuable information.
Overlooked Eco-Friendly Promotion: While the feed is filled with memes and humor, there's a missed opportunity to showcase Contiki's eco-friendly initiatives and promote local travel experiences.
Inconsistent Visuals: The inconsistent aesthetic of Contiki's social media feed weakens its brand identity and recognition, calling for a more cohesive visual approach.
Redesigned social presence
Redesigned social presence
Redesigned social presence
App Design
App Design
App Design
The introduction of a user-friendly and accessible app for Contiki enhances the travel experience for the community. This app marks a significant step forward in the commitment to providing seamless and personalized journeys for users. It offers real-time updates, keeping travelers informed about any changes, local recommendations, and upcoming activities, ensuring a stress-free and dynamic travel experience.
The introduction of a user-friendly and accessible app for Contiki enhances the travel experience for the community. This app marks a significant step forward in the commitment to providing seamless and personalized journeys for users. It offers real-time updates, keeping travelers informed about any changes, local recommendations, and upcoming activities, ensuring a stress-free and dynamic travel experience.
The introduction of a user-friendly and accessible app for Contiki enhances the travel experience for the community. This app marks a significant step forward in the commitment to providing seamless and personalized journeys for users. It offers real-time updates, keeping travelers informed about any changes, local recommendations, and upcoming activities, ensuring a stress-free and dynamic travel experience.
The Contiki App offers a personalized and sustainable travel experience, blending anticipation and customization. The landing screen displays your trip location with a countdown timer and lets you tailor your plans. A sustainable travel resource library provides eco-friendly tips and conservation insights.
The app highlights carbon-efficient travel, stay, and food options with a yellow patch for easy identification. The Eco Events section features activities with local artisans, cultural workshops, and eco-friendly excursions, offering travelers a deeper, environmentally-conscious connection to their destinations.
The Contiki App offers a personalized and sustainable travel experience, blending anticipation and customization. The landing screen displays your trip location with a countdown timer and lets you tailor your plans. A sustainable travel resource library provides eco-friendly tips and conservation insights.
The app highlights carbon-efficient travel, stay, and food options with a yellow patch for easy identification. The Eco Events section features activities with local artisans, cultural workshops, and eco-friendly excursions, offering travelers a deeper, environmentally-conscious connection to their destinations.
Recent Works
